EVOLUT+ION

🔬A Revolution in the Coffee World🌱

In a world where coffee demand keeps rising, a new technology is shaking up the industry. Cell-based coffee, or lab-grown coffee, is becoming a reality. Developed by an Israeli company, this innovation cultivates coffee cells in bioreactors, eliminating the need for large plantations.

🌱 Why this breakthrough?
With climate change and urbanization, coffee-growing land could shrink by 50% by 2050. This challenge has led to a biotechnological alternative capable of producing coffee with 98% less water and independent of traditional farming cycles.

☕ Impact on the market?
Lab-grown coffee isn’t meant to replace specialty or high-end coffees. Instead, it directly competes with mass-produced industrial coffee, the kind found in supermarket shelves at low prices. This shift creates a golden opportunity for specialty coffee producers and roasters to stand out through authenticity, traceability, and unique flavors.

🚀 A new era for specialty coffee
Rather than a threat, this revolution will encourage consumers to rediscover the true taste of coffee. More than ever, roasters and producers of exceptional terroirs, such as those in Colombia, have the chance to shine. Through SarahJo SAS, a direct and transparent trading system ensures that pure and exotic coffees reach international markets, guaranteeing fair compensation for coffee growers and full traceability for buyers.

📅 See you in 2027 in supermarkets, cell-based Uganda Coffee section… and in coffee shops to enjoy real terroir coffee.

📍THE FUTUR OF COFFEE:

🔬INNOVATION & TRADITION 🌱

In a constantly evolving world, coffee is also transforming. Imagine a future where traditional coffee farming coexists with a new biotechnological approach, creating unprecedented opportunities for producers and roasters. This is exactly what is happening today.

✅ A rapidly changing market: Cell-based coffee is not a threat to specialty coffee but rather a direct competitor to industrial mass-market coffee sold in supermarkets. This technological breakthrough will reshape the industry, encouraging consumers to refine their tastes and turn to higher-quality coffee.

✅ An opportunity to strengthen the specialty coffee market: The smart roaster will partner with origin-roasted coffee to deliver quality and compete with the mass market, where players will be flooded with an equivalent product at rock-bottom prices.

✅ A revolution for roasters: More than ever, specialty coffee will be sought after for its authenticity and unique flavors. Roasters will have the opportunity to highlight pure, exotic coffees from exceptional terroirs like those in Colombia. Thanks to direct and transparent trade, producers and buyers will negotiate without intermediaries, ensuring fair compensation for coffee growers.

✅ A direct and efficient trade system: Coffee T+ank, through its export entity SarahJo SAS, facilitates direct trade by managing exports, logistics, and customs procedures. A turnkey solution for a fairer and more profitable market for all.

✅ Two complementary worlds: While cell-based coffee offers a sustainable alternative to meet mass-market demand with a reduced environmental footprint, specialty coffee stands stronger than ever as an exceptional product. This evolution creates new opportunities and allows producers to better showcase their craft.

🚀 An opportunity to seize! Roasters and producers who adapt to these new dynamics will gain a significant competitive edge. The coffee of the future respects tradition while integrating innovations that build a more sustainable and responsible world.

Welcome to the new era of coffee, where quality, sustainability, and innovation go hand in hand!