Infrastructure and Setup

Our model combines two essential steps to optimize coffee logistics:

✅  On land: The coffee is hulled (trillado) before export.

✅  At sea: It is roasted and packaged, ready for distribution.

Containers and Equipment

📦 Green coffee storage: 13 containers (40 feet) (6,428 bags of 70 kg) 🔥 Roasting: 2 containers (convection & conduction) 🛠 Packaging: 2 containers for Coffee T+ank and Doy Pack ⚡ Additional infrastructure: sorting machine, pneumatic feeding, compressors

Processing Steps

1️⃣ Sorting and selection: Performed on land before loading.

2️⃣ Roasting:

• 3 fluidized bed roasters (125 kg/batch)
• 3 drum roasters (25 kg/batch)
• Total capacity in 15 days: 486,000 kg roasted

3️⃣ Packaging:

• 100,000 Coffee T+ank (340 g)
• 60,000 bags (2.5 kg)
• 488,236 bags (340 g)

4️⃣ Post-roasting storage: 20,000 boxes (60x40x40 cm)

Investment and Profitability

💰 Estimated total cost: $5,030,289 USD (including transport and taxes)

📊 Cost breakdown:

• Green coffee purchase (4,730 pergamino loads): $4,000,000 USD
• Coffee sector contribution: $60,000 USD
• Processing and packaging equipment: $548,708 USD
• Packaging: $278,030 USD
• Operating costs: $56,160 USD
  • Labor: $20,160 USD
  • Container rental: $26,000 USD
  • Energy: $10,000 USD
• Logistics (transport & customs): $13,650 USD
• Depreciation & maintenance (5 years): $133,742 USD/year

📈 Projected Revenue: $7,265,768 USD

• 100,000 Coffee T+ank (9 USD/unit) = $900,000 USD
• 60,000 Doy Pack (2.5 kg) (50 USD/unit) = $3,000,000 USD
• 480,824 Doy Pack (340 g) (7 USD/unit) = $3,365,768 USD

💵 Estimated Gross Margin: 30.8% ($2,235,478 USD) (From the second shipment, gross margin: 38.3% ($2,784,186 USD))

Advantages and Opportunities

📢 Fair price for producers: We offer a price of 3,500,000 COP per coffee load, 13% above the current record price, ensuring better compensation for coffee growers.

✅ Transport optimization: Roasting at sea takes advantage of transit time and delivers a finished product without prolonged storage.
✅ Traceability and quality: Controlled production ensures uniformity and maximum coffee quality.
✅ Circular economy: Reuse of by-products (141T of husks) as fertilizer or biomass.
✅ Direct market access: Fewer intermediaries, higher profits for producers, and competitive prices for buyers.

Challenges and Considerations

📌 Market impact: This process democratizes the unique character of Colombian coffee terroir by optimizing logistics and contributing to crop sustainability, soil fertility, and long-term climate resilience.

📌 Freshness and quality: Coffee should be consumed from the 8th day after roasting, once excess CO₂ has dissipated. It retains its optimal sensory profile for up to 9 months. Roasting at sea ensures a fresh, distinctive coffee ready for global distribution without compromising quality.

⚠️ Customs regulations and classifications: Fiscal classification of coffee processed at sea.
⚠️ Stability of equipment at sea: Adapting roasters and packaging units to maritime conditions.
⚠️ High initial investment: Need for financing and strategic alliances.
⚠️ Market acceptance: While some buyers still prefer green coffee, supermarkets and final consumers lack access to highly differentiated Colombian coffees. Roasting at origin or at sea presents a disruptive alternative, transforming the industry and providing access to an exceptional quality product. This strategy is key to educating the market, especially in Europe, where coffee culture is evolving toward greater appreciation of origin and freshness.

Conclusion

🌍 Long-term impact: Each voyage generates an average profit of $2.5 million USD. Expanding this operation will further enhance the value of Colombian coffee and positively impact the rural sector in sustainability.

Over the next 20 years, this model could significantly contribute to social transition and the development of sustainable regenerative agriculture, overcoming environmental and economic challenges expected by 2050.

💡 Our Vision: Sarah and Joshua are two Colombians who, like many others, believe in their country’s future through the care of its citizens and its land.

This project revolutionizes Colombian specialty coffee processing by optimizing logistics and promoting a sustainable and fair model.

SARAH JO SAS seeks to strengthen this strategy with committed partners, ensuring an effective, profitable implementation aligned with international standards.

🚀 Innovation is on the move. It’s time to open a new path in the coffee industry! ☕